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Mr.Chips 100% Natural aimed to be recognized by Jordanians (mass) from all ages and classes as a natural potato product made from all-natural ingredients, so we launched an informative campaign.
We made an informative campaign to explain what all-natural means and why Mr. Chips is the wise choice when it comes to snacks. Mr. Chips uses 100% real potato and ingredients.Advertising, Art Direction, Branding2013 -
Kia Cerato 2014 branding campaign.
Brief: Kia is introducing the new 2014 Cerato model for people aged 22+ in a bold way to create hype and positive word of mouth around the new model.
Simple Sentence and what they want to convey in this campaign:
Kia Cerato is totally new - striking beauty that will move the senses.
Advertising, Art Direction, Creative Direction2013 -
Brief : to design our 2013 calendar.
Challenge: sky is the limit and there is no client.
Concept : Playing our roles... Working our magic.
Each month has a handmade clay character representing a position in the agency.
All clay figures were handmade.Advertising, Art Direction, Sculpting2013 -
Royal Jordanian (RJ), the national carrier of The Hashemite Kingdom of Jordan, is one of the leading airlines in the region. At Y&R we create their destinations ads by single ads.Advertising, Art Direction, Graphic Design2012 -
Unpublished campaign for a coffe shop located in Jabal Amman.Advertising, Art Direction, Graphic Design2012 -
Roma Macaroni Italian Restaurant. This project was team work with advertising designer Eon Pan.Advertising, Art Direction, Graphic Design2012 -
Listerine Mouthwash
Don't let your food appear on your face.Advertising, Art Direction, Graphic Design2012 -
Heinz Ketchup concept single adAdvertising, Art Direction, Graphic Design2012 -
An ATL campaign for City Mall, a Jordanian shopping and dining center. The idea of “Unleashing Your Passion”
Creative Director: Iyad Abu Alnaja
Copy Writers: Sleem Faraj (Arabic) Amani Zawawi (English).
Art Director: Bana SalahAdvertising, Art Direction, Graphic Design2012 -
BMW concept ideaAdvertising2012 -
The Hilton Head International Piano Competition is to encourage and support excellence in the performance of classical piano music by showcasing the talents of young pianists on the threshold of their careers in a competition adjudicated by internationally acclaimed judges, and to offer additional performance opportunities.
For this competition, Hilton Head International Piano Competition every year open the doors for the students to design the cover for the event. For the 2013 poster competition I was part of it and I designed two posters.Advertising, Graphic Design, Illustration2012 -
Axis sports cafe, The logo utilizes a soccer ball as it is one of the most popular games. The logo looks like a coffee stain to express the “cafe” aspect of this brand. With warm and elegant colors.Branding, Art Direction2010 -
Gold & Things, branding project for gold and accessories shop in Jordan.Art Direction, Branding2010 -
As an Arabic graphic designer, I am focusing on creating a modern Arabic typeface. My personal interest in this project was based on my experience in advertising and graphic design, and the difficulties in matching Arabic and Latin fonts. I used the same features from Myriad Pro to create an adequate Arabic version.
Myriad Pro is Adobe trade mark font.Graphic Design, Typography2012 -
The objective for this project is to create Gaia corporate identity Manual book. This manual book is guide for anyone using the Gaia brand. The guidelines provided in this booklet are designed to assist in the consistent use of the Gaia brand for the development of marketing communications, advertising, etc.Art Direction, Branding, Graphic Design2011 -
These are poster collection for different topics.Advertising, Art Direction, Graphic Design2012 -
The Art of War is an ancient Chinese military treatise that is attributed to Sun Tzu, a high ranking military general and strategist during the late Spring and Autumn period. Composed of 13 chapters, each of which is devoted to one aspect of warfare, it is said to be the definitive work on military strategies and tactics of its time, and is still read for its military insights.In this project is chapter 11(the nine situations). The challenge in this project was the relationship between the type and the image, and it has 24 different illustration for each spread. This booklet is the result of the gained experiences in typography studioArt Direction, Graphic Design, Photo Manipulation2011 -
The idea behind this project was to create a process book and show what is my process when I design and start a new project. This project was made for design methodology class. To design this book, I used multiple materials and die-cut to create 3-D sculptures to present projects in a dynamic way and reflect the diversity of design thinking.Costume Design, Editorial Design, Graphic Design2012 -
This project made for Interior and architect design agency in Jordan.Art Direction, Branding, Graphic Design2010 -
This logo is a redesign study case for a sport competition in Germany.Art Direction, Branding2010 -
this project is a different illustration for people i know. this project is just for fun.Character Design, Illustration2011 -
A series of press ads for Kayali Jewelry.
2009 intermarket Amman. Not published.Advertising, Art Direction2010
Projects