Buckle Up. Live.

Unconnected, the first part read a sad message, yet when connected to the second part through the seatbelt, the complete sentence would reveal a happier, life-celebrating meaning. This clearly depicts that the use of seatbelt is an easy & effective way to preserve and cherish one’s life.

Mena Cristal Awards 2014: 1 Gold - 2 Silver - 1 Bronze

Dubai Lynx Awards 2014: 3 shortlists

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Unconnected: Let their gathering be full of grief

Connected: Let their gathering cheer you up

Unconnected: Your future is over
Connected: Your future is a sea of opportunities

Unconnected: Have a taste of poison
Connected: Have a taste of samboosa

Unconnected: Embrace your parents with sadness
Connected: Embrace your parents with bliss

Advertising Agency: Impact BBDO, Jeddah

Client: Okaz Organization for Press & Publication
Creative Director: Moe Sarhi
Associate Creative Director: Shafiq Alam
Senior Art Director: Mahmoud Al Khawaja
Copywriters: Amar Hasan, Lynn Ramadan
3D Artist: Junaid Khan
Graphic Designers: Sajid Ali, Ferdie Magsino
Account Director: Afif Fattal
Published: January 2014

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