City Mall
2009 Brand Campaign
2009 Brand Campaign
An ATL campaign for City Mall, a Jordanian shopping and dining center. The idea “Unleashing Your Passion”.
3D: backgrouands
Models: photoshoot
Animals, Stock images.
3D: backgrouands
Models: photoshoot
Animals, Stock images.
Creative Director: Iyad Abu Alnaja
Copy Writers: Sleem Faraj (Arabic) Amani Zawawi (English).
Art Direction: Bana Salah, Mahmoud Alkhawaja
![](https://cdn.myportfolio.com/d125bd530c906542952e4bc9e9bb3df3/131d4f9a7ba7d68cb37f832f_rw_600.jpg?h=51f2d24e5c7d6fd5059de84c261787e6)
![](https://cdn.myportfolio.com/d125bd530c906542952e4bc9e9bb3df3/7f11535a4ef45a620113c50f_rw_600.jpg?h=b82e86ed7207fdfe4e100955a6e7acf0)
![](https://cdn.myportfolio.com/d125bd530c906542952e4bc9e9bb3df3/31b3765f1da5d7b9156de8a6_rw_600.jpg?h=240354f4fc6d54ade72ca841f69aa3e4)
![](https://cdn.myportfolio.com/d125bd530c906542952e4bc9e9bb3df3/cec17376fb1a8c77d2ec0472_rw_600.jpg?h=bfc90d308b5cfcd3b4f04df8d2fb8d89)