Kia Cerato 2014 branding campaign.
Brief: Kia is introducing the new 2014 Cerato model for people aged 22+ in a bold way to create hype and positive word of mouth around the new model.
Simple Sentence and what they want to convey in this campaign:
Kia Cerato is totally new - striking beauty that will move the senses.
Creative Director: Emad Khayyat.
Senior Art Director: Mahmoud Alkhawaja.
Execution: Emad Khayyat, Mahmoud Alkhawaja.
Senior Graphic Designer: AbdelRahman AlKhateeb.
English Copywriter : Adam Ferman.
Senior Arabic Copywriter: Naser AlKhalaileh.
Acount Handler: Dara Al Faqih.
![](https://cdn.myportfolio.com/d125bd530c906542952e4bc9e9bb3df3/364f5bc0ddc36bffdba7a058_rw_1920.jpg?h=78145297d6fe694be1107d7bbd8cdd98)
![](https://cdn.myportfolio.com/d125bd530c906542952e4bc9e9bb3df3/cfd1cbff6783fae6feecc51f_rw_1920.jpg?h=9e29ecb470c62c14732d9f0b8e0fff97)
![](https://cdn.myportfolio.com/d125bd530c906542952e4bc9e9bb3df3/81cdc55660c050611a3d04f9_rw_1920.jpg?h=07cc960e17657618da9578781c3bda67)
![](https://cdn.myportfolio.com/d125bd530c906542952e4bc9e9bb3df3/e3ebb9249b4fb7e03d525bc9_rw_1920.jpg?h=05837bf8d1de39e58a1fc7cdc07bf837)
Newspaper creative ad
![](https://cdn.myportfolio.com/d125bd530c906542952e4bc9e9bb3df3/f702a4becf79be8cf295ed39_rw_1920.jpg?h=cb8db2b6d5d19ab721af41badb24e06c)
![](https://cdn.myportfolio.com/d125bd530c906542952e4bc9e9bb3df3/e22f7a326bf45d3ee29b9f33_rw_1920.jpg?h=8c7075fda3a9830a17327c5b5ae0d79c)
Outdoor
![](https://cdn.myportfolio.com/d125bd530c906542952e4bc9e9bb3df3/3d5a765366f596ea1237817d_rw_1920.jpg?h=3c588a9e5abd4d8ac6bada0fdf2454bb)
Showroom ambiant
![](https://cdn.myportfolio.com/d125bd530c906542952e4bc9e9bb3df3/11deffcf70b74be855df8ec1_rw_1200.jpg?h=8f01a9713cad5cd97d8caca198a4796e)
Showroom ambiant
Radio JIngle
Web banner